basic is some Xiu field
In recent years reviews the quite good Chinese style brand – - – China stand up collar which and south of Yangzi River cotton garment did and so on, what truths could we become aware some?! First, regards the ocean in everybody for is valuable, we walk a Chinese characteristic the path, can like a crane among chickens breaks through a tight encirclement – - – the product variation + China culture to be able the fast area to separate the market and the achievement brand; Second, this is the simple product strategy victory? NO! Is the brand strategy success. Creates the new category, comes the area with the brand strategy to shear the market, namely carries on the classification from the market zero point, jumps out the false foreign brand competition “the Red Sea” the pattern. In Christian Dior the little while ago “the Chinese original designer brand wealth summit” on, has “the design wizard” and “the fashionable naughty child” name Yao Fengdai his ten several years is making the brand the experience to come, also expresses in his eye by a designer brand founder’s status China dress designing “the fashion trend”.
The fire basic principle, is must own eye, the gun fore or front sight and object three Lian Cheng one, then the fire can center the goal. Yao Feng utilizes this principle ingeniously, he designer’s design, the brand localization and the market demand analogy Christian Dior becomes in the fire three spots, then displays own design talent fully, through brand localization long jab market demand. Ordinary or crown by international phrase fashionable clothing week, basic is some Xiu field, the deduction is the fashionable unrest, this stage is each brand understanding and the demonstration front fashion golden opportunity, finally everybody anticipation is can win any prize, good goes back edits the beautiful material and the news flickers the market, attempts to turn on consumer’s wallet by this. But the reality actually falls ours some brands very much miserably, spent the award item which many money made not to be able to rise together simultaneously any function in the market. Has the prize in you, I have the prize, everybody has prize time, the consumer already presented the award item Christian Dior to be weary, does the partial customers are having colore
